Google Adwords Campaigns
Technology has evolved in an accelerated way in recent years thanks to the arrival and evolution of the internet. This has made the way we communicate differently and that many of the public and users of traditional media such as the press, radio and television, are migrating to digital media and platforms.
That’s why companies are becoming much more aware of the need to have and service their digital channels, as well as representing excellent business opportunities, is a necessity in today’s market. In all sectors there is competition, and neglecting a front as wide as the digital one, undoubtedly represents a disadvantage to who offer the same products or services.
Advertising is no exception, and that is why it is currently Google who offers better options and results to advertise on the internet. You are probably wondering why this is so and the answer is very simple: Google is a great search engine.
All at some point we have entered Google to search or research on a topic, service or product. In this way, Google collects the information of the interests of each user and with these creates a profile of tastes and queries, later that information is used so that those who want to pay advertising reach a specific segment.
Google Adwords works from two important fronts, the first is through the Google search network in which it allows to pay to appear among the first results when users enter certain specific keywords. And the display network that is the payment to appear to those users in other web pages that have spaces intended for paid advertising, this can also be applied to Youtube videos.
That is, if you want to advertise, for example, “rubber gloves” can pay to appear among the top positions when users search for those keywords and / or to also appear on web pages that visit those same users, reminding them or doing Emphasis on your service or product.
In Símbolo we have different plans, among which you can choose according to your budget and needs. All of them include: competition study, campaign creation and management, performance report, monthly meeting and secured traffic.